Headlines are everything. Nobody will read your copy if you can’t reel them in with a headline.
Results of some A/B tests that have been run with headlines. Winning headline in BOLD:
“Push Button Shave Cream” vs. “Moisturized Shave Cream”
- (Instant gratification wins!)
“Have you these symptoms of nervous exhaustion?” vs. “Thousands suffer from sick nerves…”
- (You! It’s a solution for YOU!)
“Would You Buy a 30$ 15$ shirt?” vs. “Half price on shirts!”
- (Specificity, Clarity!)
“Car Owners! Save 1 gallon out of 10” vs. “Save 1 gallon out of 10!”
- (Specific audience! Will subconsciously attract them.)
“Would You Buy a 65$ 19$ sweater?” vs. “Women’s sweaters at 19$!”
- (Arouse curiosity, then state the benefit – big savings)
“Two easy ways to build your sales” vs. “Announcing tune-ups: $12 flat rate”
- (Benefits beat Features every time!)
“How to stop a headache” vs. “What is aspirin?”
- (Offer of Free information)
Remember:
- Short Sentences. Short Paragraphs. Short Words.
- No apostrophes! No long sentences. Copy should be simple and swift.
- Logical sentence flow: A—B. B—C.
- Appeal to self interest. The best content is targeted at a specific audience and offers them something they badly want.
- Test a lot of variations. It’s the only way to understand which ads work.
Zach is the author behind Four Pillar Freedom, a blog that teaches you how to build wealth and gain freedom in life.
He quit his day job as a data scientist in 2019 because he was able to earn enough income from profitable websites to replace his salary. He now teaches people how to start and grow their own profitable websites from scratch in the Income Community.
Zach's favorite free financial tool he's been using since 2015 to manage his net worth is Personal Capital. Each month he uses their free Investment Checkup tool and Retirement Planner to track his investments and ensure that he's on the fast track to financial freedom.
His favorite investment platform is M1 Finance, a site that allows him to build a custom portfolio of stocks for free, has no trading or maintenance fees, and even allows him to set up automated target-allocated investments.
- The Ad Revenue Grid - August 6, 2021
- Attract Money by Creating Value for a Specific Audience - July 13, 2021
- The 5-Hour Workday - March 26, 2021
Full Disclosure: Nothing on this site should ever be considered to be advice, research or an invitation to buy or sell any securities, please see my Terms & Conditions page for a full disclaimer.
